Application and development of relevant business management knowledge Essay

Application and development of relevant business management knowledge - Essay Example Here the term â€Å"Market† refers to the customer base. In recent days, the entire world has become a marketplace and the entire population of the world has turned into customers, thanks to technology. Even a few decades back it used to be a complex job to sell clothing and accessories in a foreign country. Today the advancement of technology has made it possible to bring the customers across the world at the virtual shop where they are allowed to browse, select, try and make payments without being physically present at the store. This technological advancement has in turn fuelled the amount of rivalry among firms and the process of innovation has been continuously adapted by every firm in order to draw the customers. A country’s economy is highly stimulated by the production and consumption cycle on one hand. On the other hand the cycle of production and consumption is totally dependent on the demand of the customers and the supply of goods by the marketer according t o those demands. Therefore it is the key objective of every business to satisfy its customers and supply them with the demanded products and services. In case a business fails to provide the necessary goods and services to its customers, the customer base shifts to the substitute market thus making the business lose its market share which proves to be a devastating outcome for the firm. Therefore each and every firm tries hard to retain their existing customer base because it is believed that a satisfied customer is equal to an advertisement for the company and retaining the existing customer is more profitable than replacing them with the new ones. (Hawkins 2010). It is however a difficult task to understand what exactly satisfies a customer ('Customer is KING' 2010). Some might get attracted towards a cheaper price while some other might feel that cheaper price resembles cheaper quality. As a result it becomes difficult for the firm to assess the customer’s expectation and fix the price accordingly because every customer has different needs. Thus it is necessary for the firms to study the market within which it sells its products and to divide the market according to the needs and preference of the customers (Bazerman 2001). The theme of the thesis deals with the topic â€Å"What role does geographical location and brand play in influencing consumer’s behavior?† Further the research involves recognition of the consumer behavior of China, their perception towards Country of Origin and their purchase pattern towards the famous furniture manufacturer, IKEA. For proceeding with the given topic we need to discuss in details the various aspects of consumer behavior. Consumer Behavior symbolizes the sum total of the buyer’s choice with respect to the possession, utilization and nature of products, activities, services, ideas, people, experiences, and by decision-making units (Hoyer & MacInnis 2008). Consumer Behavior is a domain that cov ers all the aspects of buying, be it a tangible product or an intangible service. It is a dynamic, complex, multi facet process and the marketer makes all the

Article # 1 Essay Example | Topics and Well Written Essays - 250 words - 1

Article # 1 - Essay Example There has been a need by health care providers to eliminate duplication, reduce hospitalizations and improve coordination; this has also played a role in escalating cost of financing health care operations. Introduction of point-of-care management case has been crucial in lowering the operational cost in health care facilities as there are few hospital readmissions. Anna (2012) indicates that the strategy has given solid return on investments. Health care providers with strong market heft can negotiate better on high physician services, unlike independent doctors. Despite efforts to conserve energy, there is still a high rate of energy consumption by health care providers, this leads to escalating operational cost because energy is a necessity in the provision of health care (Anna, 2012). Making a personal opinion, the health care facilities will cut down their operational cost by changing their business model to accommodate the changes in technology and the high patient rate. On a rather positive note, there has been a downwards forecast on the spending of Medicare, and this trend will continue for life sciences. Health care operations costs have been on the hike rating the increase at about 50 percent. Partnering by the health care providers would help lower costs and the quality of services (Anna,